90 Westbourne Grove

Sainsburys redevelopment (April 2025)

This development site is large and encompasses 86 to 96 Westbourne Grove, Hereford Mews and 28 to 38 Hereford Road

The Existing Site

View of Hereford Road and Westbourne Grove Junction
88-94 and 98 Westbourne Grove
Existing view from Hereford Road looking towards the site

The Proposals

Illustrative view of the proposals looking north-east

The proposals, as illustrated above, would provide 29 new homes of a range of sizes onsite and offsite social housing. At ground and basement level on Westbourne Grove there would be new retail, food and beverage space.

Hereford Mews would be rebuilt, with a wider entrance from Hereford Road to allow fire engine access.  A new red brick mansion block is proposed for Hereford Road.

Westbourne Grove - Proposed Elevation
Hereford Road - Proposed Elevation

Hereford Mews

Illustrative sketch of the mews looking north - front doors activate the space.
Pilbrow & Partners - The Kensington Building

The design inspiration and materials for the proposed Westbourne Grove façade are similar to Pillbrow & Partners’ Boots building in Kensington High Street.

Hereford Road - Red Brick Boundary
Hereford Road current - narrower building, simplified and reduced roof.

There have been a number of meetings between the developers and local residents’ associations over recent months.  Concerns have been raised on the height, design and materials of the Westbourne Grove façade; the size and justification for the double basement beneath the entire site; the nature of the retail and other uses for the basements; the size, design and materials of the Hereford Road mansion block; greening opportunities/net biodiversity gain proposals for the whole site.

Further Information and Feedback

The developers’ public consultation and information boards can be found by following this link.

Please tell BRA your views on the proposals membership@bayswaterresidents.org