The Existing Site
The Proposals
The proposals, as illustrated above, would provide 29 new homes of a range of sizes onsite and offsite social housing. At ground and basement level on Westbourne Grove there would be new retail, food and beverage space.
Hereford Mews would be rebuilt, with a wider entrance from Hereford Road to allow fire engine access. A new red brick mansion block is proposed for Hereford Road.
Hereford Mews
The design inspiration and materials for the proposed Westbourne Grove façade are similar to Pillbrow & Partners’ Boots building in Kensington High Street.
There have been a number of meetings between the developers and local residents’ associations over recent months. Concerns have been raised on the height, design and materials of the Westbourne Grove façade; the size and justification for the double basement beneath the entire site; the nature of the retail and other uses for the basements; the size, design and materials of the Hereford Road mansion block; greening opportunities/net biodiversity gain proposals for the whole site.
September 2026 update
This development, first discussed in our July 2025 newsletter, was on hold pending the developer’s acquisition of a nearby site to fulfil its affordable housing obligations. This has now happened. A full planning application has been submitted and can be viewed on the Westminster Planning Portal (26/04718/FULL) via this link.
There has been no substantial change in the proposal over time, minor changes are summed up in three revised images.
Further Information and Feedback
The developers’ public consultation and information boards can be found by following this link.
Please tell BRA your views on the proposals membership@bayswaterresidents.org